Monday, July 14, 2008
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Michael Cherenson
Michael Cherenson, APR
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- Michael Cherenson, APR
- Parsippany, NJ, United States
- In 2007, Michael Cherenson was named Chair-elect of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals. Cherenson’s expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government relations, event management, and interactive public relations. At Success Communications Group, he serves as the senior public relations counselor and strategist, and is involved with all public relations activities for the firms' diverse clientele.
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2 comments:
I would add good old fashion face-to-face communication as part of social media. Because of the online and networking opportunities that we now have, people actually know more about each other before even meeting face-to-face. As a matter of fact, I just met someone yesterday who is following me on Twitter. She knew how important global communications and diversity were to me ... all the more relevant for our in-person discussion.
Very true. the Forrester Research approach to Social Media, our Groundswell as they call is, is as follows:
-- People
-- Objectives
-- Strategies
-- Technology
People are first and technology last.
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